A Powerful Exercise to Boost Your Camera Confidence for Anyone Who Feels Nervous About Being on Camera.

tl;dr

Stepping in front of the camera can feel daunting for business owners, but a simple mindset shift can make all the difference. Acting coach Tom O’Brien recommends speaking directly to the client you’ve helped the most, imagining that your video is the only way they could have found you. This approach instantly boosts confidence, creates warmer, more authentic delivery, and helps you focus on impact rather than self-consciousness. Getting comfortable on camera is now a key business differentiator—those who embrace it naturally stand out from the competition.

In today’s digital-first world, being comfortable on camera is a game-changer. Whether you’re recording a marketing video, hosting a webinar, or delivering a pitch over Zoom, the ability to speak with confidence sets you apart. Yet, for many business owners, stepping in front of the camera can feel intimidating.

During a recent podcast interview, acting and performance coach Tom shared a powerful confidence-boosting exercise for anyone who feels nervous about being on camera. And the best part? It’s simple, effective, and instantly shifts your mindset.

The Confidence Tip: Talk to the Person You’ve Helped Most

When you’re about to record a video—especially one promoting your services or offering—Tom recommends this mental exercise:

• Imagine the person you’ve helped the most—that one client whos life or business you truly impacted.
• Now, picture that the only way they could have found you was through this video.
• With that in mind, speak directly to them. Share your message as though you’re talking to that person—someone you genuinely want to help.

Why It Works

This technique instantly makes your delivery feel warmer, more authentic, and more connected.

Instead of speaking to a vague, faceless audience, you’re talking to someone you care about helping.

It shifts your focus from self-consciousness (“How do I look? How do I sound?”) to service and impact (“How can I help this person?”).

The result? You come across as genuine and confident—without having to force it.

Stand Out by Getting on Camera

As Tom and podcast host Josh discussed, being confident on camera is becoming a key differentiator in business. Those who embrace video are naturally separating themselves from the competition.

So, the next time you hit record, take a moment to visualize the person whose life you changed. Then, speak directly to them. You’ll find that your nerves melt away—and your message becomes far more powerful.

Ready to elevate your on-camera presence?

Consider working with an acting coach like Tom to build your confidence, refine your delivery, and make a lasting impact in every video.

FAQs

1. How can I feel confident on camera for business videos?

Focus on the person you’ve helped the most. Visualise them while recording and speak directly to them. This shifts your attention from self-consciousness to providing value, instantly improving warmth and authenticity.

2. Why is it important to get on camera as a business owner?

Being comfortable on camera is a competitive advantage in today’s digital-first business world. Videos build trust, showcase personality, and help you connect with clients in ways static content cannot.

3. What’s a quick exercise to reduce nervousness before recording?

Picture your ideal client—the person whose life or business you’ve impacted the most—and imagine the video is the only way they can find you. Then speak directly to them. This confidence-boosting exercise instantly melts nerves.

4. Can speaking to one person really make my message resonate with a larger audience?

Focusing on a single individual makes your delivery feel authentic and relatable, which naturally engages a broader audience. Specificity leads to universal connection.

5. Should I work with an acting coach to improve on-camera confidence?

Acting coaches like Tom O’Brien provide tools to enhance delivery, manage nerves, and build confidence, helping business owners communicate more persuasively in every video and presentation.